Privacy Policy

1. Information We Collect

Personal information:

• Name, email address, phone number (only if you opt in to text messages), and anything you type into our forms
• Payment information when you purchase a product (processed by Stripe - we do not store your full card number)
• Opt-in records and timestamps for all communication channels (SMS, email, etc.)

Non-personal information:

• IP address, browser type, and device information
• Pages viewed and website usage patterns
• Cookies and similar tracking technologies

Communications:

• Records of inquiries, form submissions, and support interactions
• Order details and download activity for digital products

2. How We Use Your Information

• Deliver the free resources (worksheets, chapter previews) and paid products you request
• Send transactional messages (receipts, download links, account notices)
• Send marketing emails and, if you opted in, text messages
• Operate, secure, and improve the Site, and understand how it's used
• Process payments and prevent fraud
• Comply with legal obligations

3. SMS Messaging & Compliance

Text Message Program Terms

By opting into our SMS messaging program, you agree to receive text messages from The Owner's Manual / Chris Knuth related to your order or subscription, including confirmations, content delivery notifications, coaching or event updates, and occasional marketing messages you've consented to receive.

Opt-In & Consent

• You will only receive messages if you have explicitly opted in via our web forms
• We maintain timestamped records of all opt-in actions, including the source page and exact consent language shown
• We comply with the Telephone Consumer Protection Act (TCPA) and all applicable CTIA guidelines

Opt-Out Instructions

• You can cancel SMS notifications at any time by replying STOP to any message we send
• You will receive a final confirmation message, and no further messages will be sent unless you re-opt in
• All opt-out requests are processed immediately

Message Frequency & Content

• Message frequency varies based on your activity and interactions with us
• We do not send promotional texts without your specific consent

Help & Support

Reply HELP for assistance, or contact us at [email protected]. Standard message and data rates may apply. Carriers are not liable for delayed or undelivered messages.

SMS Data Protection Statement

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services (such as customer support or SMS delivery) is permitted. All other use case categories exclude text messaging originator opt-in data and consent - this information will not be shared with any third parties, excluding aggregators and providers of the text message services.

4. Cookies and Tracking

We use cookies and similar technologies, including analytics tools and advertising pixels (such as the Meta Pixel), to run the Site and measure performance. You can control cookies through your browser settings. If we run retargeting ads, we honor opt-out signals such as Global Privacy Control.

5. How We Share Information

• Service providers who work on our behalf, such as our email/SMS platform, payment processor (Stripe), analytics, and website hosting
• Legal and safety reasons, or in connection with a business sale or transfer

We do not sell your personal information for money. If we use advertising pixels, this may count as "sharing" for cross-context behavioral advertising under California law - see Section 6 for your opt-out rights. As stated above, we do not share your mobile opt-in information or phone number with third parties or affiliates for their own marketing purposes.

6. Your California Privacy Rights (CCPA / CPRA)

If you are a California resident, you have the right to:

• Know and access the personal information we collect about you
• Delete personal information we hold about you
• Correct inaccurate personal information
• Opt out of the "sale" or "sharing" of your personal information
• Limit the use of sensitive personal information
• Not be discriminated against for exercising your rights

To exercise these rights, email [email protected]. We will verify your request and respond within the timeframes required by law. We do not sell personal information for money; if we use ad pixels, that data sharing is disclosed above along with how to opt out.

7. Other US State Privacy Rights

Residents of some other states may have similar rights to access, delete, or correct their information, or to opt out of targeted advertising. Contact us at [email protected] to make a request.

8. Visitors Outside the United States

We operate the Site from the United States. If you access it from outside the US, your information will be processed in the US, where privacy laws may differ from those in your location.

9. Data Retention

We keep your information for as long as needed to provide our resources and products, run our business, and meet legal obligations, and then delete or de-identify it. Consent records (opt-in date/time, source, and exact language shown) are retained for at least four years.

10. Data Security

We use reasonable administrative and technical safeguards to protect your information, including encryption of sensitive data in transit and secure access controls. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

11. Third-Party Links

Our Site may contain links to third-party websites, including Amazon for book purchases. We are not responsible for the privacy practices of those sites and encourage you to review their policies independently. This Privacy Policy applies only to information collected by SEMM Worldwide LLC through theownersmanualbook.com.

12. Children's Privacy

The Site is not directed to individuals under 18, and we do not knowingly collect personal information from minors. If you believe a child has provided us information, contact us and we will delete it.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically. The latest version will always be available on our website with a new effective date. For significant changes, we will notify you by email or through a notice on our Site.

14. Contact Us